Thursday, December 04, 2008

Bye Bye Bratz!!

I read this today and I couldn't be happier!!!

"LOS ANGELES (AP) - Shares of Mattel are soaring today after a
big court victory for the toy giant that could leave a lot of young
girls upset.
Yesterday, a federal judge banned rival toy maker MGA from
making and selling its hugely popular Bratz dolls.
The pouty-lipped dolls with almond-shaped eyes appeared in 2001
and were an instant hit. MGA took the original four dolls developed
by designer Carter Bryant, and spun them into a line of more than
40 characters, complete with accessories and related lines,
including Bratz Boys, Bratz Petz and Baby Bratz.
MGA has made millions in profits, while sales of Mattel's Barbie
have slid.
But yesterday, U.S. District Judge Stephen Larson ordered MGA to
stop making Bratz after a jury found that Bryant developed the
concept while working for Mattel.
The toy maker will also have to get the dolls out of stores, but
not until the holiday season is over. "

There are sooooo many reasons that I am glad to see these dolls go. The first and foremost reason is that I am so tired of seeing little girls having only unrealistic images of what the mainstream believes is acceptable dress for a little girl. The target audience for these dolls is between 6-10 years of age. Now, I only have little boys so I doubt my children will ever ask for a Bratz doll. However, I do have nieces and I wouldn't want them to emulate the appearance of these cheap looking dolls in any way, shape, or form. How many girls in that age range should be wearing make-up like that? If you saw a little girl with that much make-up on or even dressed that way what would be your immediate thought?? I know it may sound trivial but I think it sets a tone for behavior. Now, I know there are plenty of dolls that don't depict women in the most correct light, and there really isn't enough time to go through them all. I believe that Bratz dolls are the worst offenders on the "doll" list. Anyway, I am glad to see them go, and I won't shed a single tear this year as they are yanked from the shelf.
I will step down from my soapbox now. Thank you! for your time :-)


Hoyt's said...

I totally agree with you. I don't like those dolls. You're background is so cute. You have good taste. HAHAHA. (look at mine if you are confused)

Will & Amy said...

I am extremely excited myself being a HUGE fan of Barbie and all...

Glenn and Natalie said...

I am applauding to the post! Bye-bye bratz! My girls don't need anything giving them the idea that being a brat is okqy--I've always hated those things. They've never come into our house & that's the way it'll always be!